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Rebel Creamery Ordered To Pay Van Leeuwen Ice Cream $23M For Trade Dress Infringement
A federal court in New York has awarded Van Leeuwen Ice Cream $23 million in disgorged profits after finding that Rebel Creamery intentionally infringed on Van Leeuwen's distinctive trade dress through near-identical packaging design. The ruling addresses the use of monochrome pastel cardboard packaging with minimalist designs and black cursive script, which the court determined created consumer confusion in the ice cream market.
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